Product Image

When it comes to imaging of products, this is a different kind of work compared to other areas of Photography. Here you have to follow some strict guidelines of Advertising to make your Images sell Products. First Rule of the Ad-Club is: Keep it simple & sexy. KISS!
The legendary Leo Burnett used to say:

“Make it simple. Make it memorable. Make it inviting to look at”

Image for Sale

“Less is more. Keeping it simple takes time and effort.”

— Jeff Bullas

Professional light makes a shadow exactly there, where it enhances the product by depth. There is no such thing as a daylight product studio. It’s all about arrangement, perspective, depth of field, light and shadow, reflection & diffusion. Our approach is a bit zen like with a portion of Bauhaus inspiration, but reduced to the max.

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